In 2016 I started making money exclusively online.

I designed a blog centred around eco-conscious and sustainable brands and marketed myself as a conscious lifestyle blogger.

My social media platforms of choice were my website and blog, Youtube and the most prominent: INSTAGRAM.

Within the course of 6 years I had built my Instagram account slowly up from 5k, to 10k, to over 60k followers.

Each year something new changed on the platform to adjust to. I had to find ways to grow organically, network within my niche and ultimately get work from my efforts.

By the second year I was doing about 20% outbound lead generation and a whopping 80% of my main income was coming from people contacting me. What I had built, the flow I put in place was working.

Now, before you start coming at me saying “well I don’t want to be an influencer. I have an “XYZ” brand, it’s totally different.”

Here’s the thing…

Like most stuff online formulas, principles and tried and tested practices work no matter what brand you have.

And you know, I wanted to prove this theory to myself to see if I was right in thinking that. And last December I did with a new Instagram account I created.

It was a faceless account with the core offerings being two e-books and one e-course. This is what happened with that account:

Before I even started posting I got my first sale, just from an optimised bio. My second post/reel went viral. My account grew to over 3.5K followers in 30 days. I gained over 600 email subscribers in that short time from my “freebie” offer, and in the first 14 days I made over $500 USD in sales from my ebooks and course.

I bet I got your attention now huh?

Okay, but here’s the thing, this isn’t something that happens every time and I can’t promise you this type of success on your account.

But what I can say is that a strategy and consistency can work if you’re willing to put in the time and effort, and what I’m able to help you with is figure out a unique approach for your page to get you started on that journey.